Keep it simple.


Advertisers are not heroes. Less bullshits, more humility. Small team for huge impact. Clients as clients, not juries. Hard work when it worth it. No compromise on kraft. And common sense at every step. Because the more complex our industry become, the more simple we should be.

 

Keep it true.


I’m not a hero. My english is not perfect, but I’m working on it. I’m a bit shy, but I’m working on it. I’m demanding, for myself and others. Storytelling is my favourite. Memorizing names, my nightmare. I’m sick of advertisers's trendy causes. But I care about caring. I’m continuously in training, because there is still much to be learned. I’m continuously trying to be better, because there is a planet to save and a society to reinvent.

Keep it simple.


Advertisers are not heroes. Less bullshits, more humility. Small team for huge impact. Clients as clients, not juries. Hard work when it worth it. No compromise on kraft. And common sense at every step. Because the more complex our industry become, the more simple we should be.

 

Keep it true.


I’m not a hero. My english is not perfect, but I’m working on it. I’m a bit shy, but I’m working on it. I’m demanding, for myself and others. Storytelling is my favourite. Memorizing names, my nightmare. I’m sick of advertisers's trendy causes. I care about caring. I’m continuously in training, because there is still much to be learned.

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Resume

After graduating and winning the first student Art Director Club award, I quickly started my career as Art Director, in 2007, at Publicis Conseil. At Publicis, I learned the art of films and prints advertising, but most importantly I joined a special unit dedicated to make ideas growth through innovations, social, activations and more. A real pioneering thinking at that time. Four years after, I joined the Publicis hot shop, Marcel agency, where Anne de Maupeou gave me the opportunity to become a creative focussing more on the ideas than on his computer. During that time I worked for iconic clients such as Renault, Heineken, Seb, Mondelez, Nescafé, Orange, BNP Paribas… I also took the creative lead for Oasis, the 2nd soft drink in France that became one of the most favorite and followed brand of an entire generation. In 2014, under the lead of JWT NY, I became Creative Director and I created and leaded a creative department dedicated to Rolex and Tudor at J.Walter Thompson Paris. As I was helping JWT Paris generating growth within Rolex and Tudor, I also took part of the rebirth of this office by winning awards and new clients like Danone. Fascinated by the technology and data infinite potential, I join SensioGrey, an eighty people digital agency newly pass into the hands of Grey and WPP. As an Executive Creative Director, I challenge myself everyday to free creativity through innovation and humanity. 

 

Contact@ludovicmarrocco.net

+33 (0) 6 18 61 32 21