DULUX VALENTINE

Men color chart


DULUX VALENTINE

Men color chart

 

DULUX VALENTINE

Men color chart

 

 #DIRECT #BRAND EXPERIENCE #MEDIA #SHOPPER

Talking to men about paint colors could be tricky. For Dulux Valentine, we turn it into something funny by playing with men stereotyps. But we took the craft seriously by creating a entire men color chart full of hundreds of pictures of beers, sports, girls... A tremendous amount of work available online and on store, to help women make their men finally paid attention to nuances.


DULUX_BOARD_DEF
DULUX_CHART_BLUE
DULUX_CHART_YELLOW
DULUX_CHART_PINK

Selected Works

Nana (Libresse)How we broke menstruation's taboos

Okay (Plenty)How we surpass Facebook post standarts

Fjord By DanoneHow we spread scandinavian's culture on Instagram

Forbidden storiesHow we created an award-winning press organisation

Mountain RidersHow we made an award-winning CO2 free campaign

Respect ZoneHow we fought haters only with cheesy emojies

SamsungHow we made a outter space campaign

Reporters without bordersHow exiled journalists fought for french press freedom

Mountain RidersHow we raised mountain's protection awarness during the summer sales

L.A. FuelHow we turn bro brand into smart brand

WilkinsonHow we made a razoz film without any razor

OasisHow we became iconic

Dulux ValentineHow we made men interested by chosing colors

GranolaHow we imported nonsense in France

Nes By NescaféHow we hacked a anti-young weapon

RenaultHow we made unusual car commercials

Spirits CampaignHow we toasted despite alcohol advertising french laws