Les Minutes Scandinaves (Scandinavian Minutes) is a social media serie celebrating the scandinavian culture and way of life. On the road to Midsummer, the festival dedicated to the summer solstice, every new minute of sunlight gives rise to a unique episode, hosted by our terific Nordic ambassador, Tuomas.

This unprecedent brand content, three star rated on InstaHit - CbNews magazine, not only find its audience, but it also prove that storytelling could be more than welcome on IG and FB stories.



Through Reporters without Borders, I met Laurent Richard, an investigative reporter with a kick-ass solution to fight back against press predators : a plateform dedicated to protect journalists stories, and in case something happens to them, complete it and reveal it broadly. In order to make this stunning idea come to life, we create the Forbidden Stories's brand and strategy from scratch. 

After a year of monitoring, more than 20 international press media join us on this game-changing journey. 



Selected Works

Nana (Libresse)How we broke menstruation's taboos

Okay (Plenty)How we surpass Facebook post standarts

Fjord By DanoneHow we spread scandinavian's culture on Instagram

Forbidden storiesHow we created an award-winning press organisation

Mountain RidersHow we made an award-winning CO2 free campaign

Respect ZoneHow we fought haters only with cheesy emojies

SamsungHow we made a outter space campaign

Reporters without bordersHow exiled journalists fought for french press freedom

Mountain RidersHow we raised mountain's protection awarness during the summer sales

L.A. FuelHow we turn bro brand into smart brand

WilkinsonHow we made a razoz film without any razor

OasisHow we became iconic

Dulux ValentineHow we made men interested by chosing colors

GranolaHow we imported nonsense in France

Nes By NescaféHow we hacked a anti-young weapon

RenaultHow we made unusual car commercials

Spirits CampaignHow we toasted despite alcohol advertising french laws