MOUNTAIN RIDERS

#ToutDoitDisparaître

 

MOUNTAIN RIDERS

#ToutDoitDisparaître

 

MOUNTAIN RIDERS

#ToutDoitDisparaître

 

#PR #DESIGN #WEBSITE #BRAND EXPERIENCE #DIRECT

Each summer for the Mountain Riders's national cleaning day, we face the same issue. Nobody wants to talk about mountain when it's close to 30°C outside. That's why we aimed what's on the lips of everyone at this time of the year : SUMMER SALES. 

Instead of a typical awarness campaign, we launched a unique e-shop: Toutdoitdisparaitre.shop ("EverythingMustGo.shop"), supported by a PR campaign targeting fashion magazines and influencers. Shot by Ludovic Roy, each pieces of trash are highlighted as fashion hits so everyone make them disappears by putting them on their shopping cart and making a donation to the NGO.

GENERIQUE

Selected Works

Nana (Libresse)How we broke menstruation's taboos

Okay (Plenty)How we surpass Facebook post standarts

Fjord By DanoneHow we spread scandinavian's culture on Instagram

Forbidden storiesHow we created an award-winning press organisation

Mountain RidersHow we made an award-winning CO2 free campaign

Respect ZoneHow we fought haters only with cheesy emojies

SamsungHow we made a outter space campaign

Reporters without bordersHow exiled journalists fought for french press freedom

Mountain RidersHow we raised mountain's protection awarness during the summer sales

L.A. FuelHow we turn bro brand into smart brand

WilkinsonHow we made a razoz film without any razor

OasisHow we became iconic

Dulux ValentineHow we made men interested by chosing colors

GranolaHow we imported nonsense in France

Nes By NescaféHow we hacked a anti-young weapon

RenaultHow we made unusual car commercials

Spirits CampaignHow we toasted despite alcohol advertising french laws