#SOCIAL #BRANDCONTENT 

We've got only 10 seconds. 10 seconds to explain how paper towel makes its own revolution by getting out the kitchen thanks to a brand new packaging, with individual sleeves, and an adaptative graphic design that fits with every kind of room.  Plus, we needed a hook, of course, to catch people attention.

So with used a 3D trick as a catchy key visual and we divided the screen to make a entire story comes to live, even in 10 seconds.

 #DIRECT #BRAND EXPERIENCE #MEDIA #BRAND IDENTITY 

Through Reporters without Borders, I met Laurent Richard, an investigative reporter with a kick-ass solution to fight back against press predators : a plateform dedicated to protect journalists stories, and in case something happens to them, complete it and reveal it broadly. In order to make this stunning idea come to life, we create the Forbidden Stories's brand and strategy from scratch. 

After a year of monitoring, more than 20 international press media join us on this game-changing journey.