We've got only 10 seconds. 10 seconds to explain how paper towel makes its own revolution by getting out the kitchen thanks to a brand new packaging, with individual sleeves, and an adaptative graphic design that fits with every kind of room.  Plus, we needed a hook, of course, to catch people attention.

So with used a 3D trick as a catchy key visual and we divided the screen to make a entire story comes to live, even in 10 seconds.



Through Reporters without Borders, I met Laurent Richard, an investigative reporter with a kick-ass solution to fight back against press predators : a plateform dedicated to protect journalists stories, and in case something happens to them, complete it and reveal it broadly. In order to make this stunning idea come to life, we create the Forbidden Stories's brand and strategy from scratch. 

After a year of monitoring, more than 20 international press media join us on this game-changing journey. 



Selected Works

Nana (Libresse)How we broke menstruation's taboos

Okay (Plenty)How we surpass Facebook post standarts

Fjord By DanoneHow we spread scandinavian's culture on Instagram

Forbidden storiesHow we created an award-winning press organisation

Mountain RidersHow we made an award-winning CO2 free campaign

Respect ZoneHow we fought haters only with cheesy emojies

SamsungHow we made a outter space campaign

Reporters without bordersHow exiled journalists fought for french press freedom

Mountain RidersHow we raised mountain's protection awarness during the summer sales

L.A. FuelHow we turn bro brand into smart brand

WilkinsonHow we made a razoz film without any razor

OasisHow we became iconic

Dulux ValentineHow we made men interested by chosing colors

GranolaHow we imported nonsense in France

Nes By NescaféHow we hacked a anti-young weapon

RenaultHow we made unusual car commercials

Spirits CampaignHow we toasted despite alcohol advertising french laws