We've got only 10 seconds. 10 seconds to explain how paper towel makes its own revolution by getting out the kitchen thanks to a brand new packaging, with individual sleeves, and an adaptative graphic design that fits with every kind of room. Plus, we needed a hook, of course, to catch people attention.
So with used a 3D trick as a catchy key visual and we divided the screen to make a entire story comes to live, even in 10 seconds.
#DIRECT #BRAND EXPERIENCE #MEDIA #BRAND IDENTITY
Through Reporters without Borders, I met Laurent Richard, an investigative reporter with a kick-ass solution to fight back against press predators : a plateform dedicated to protect journalists stories, and in case something happens to them, complete it and reveal it broadly. In order to make this stunning idea come to life, we create the Forbidden Stories's brand and strategy from scratch.
After a year of monitoring, more than 20 international press media join us on this game-changing journey.
Nana (Libresse)How we broke menstruation's taboos
Okay (Plenty)How we surpass Facebook post standarts
Fjord By DanoneHow we spread scandinavian's culture on Instagram
Forbidden storiesHow we created an award-winning press organisation
Mountain RidersHow we made an award-winning CO2 free campaign
Respect ZoneHow we fought haters only with cheesy emojies
SamsungHow we made a outter space campaign
Reporters without bordersHow exiled journalists fought for french press freedom
Mountain RidersHow we raised mountain's protection awarness during the summer sales
L.A. FuelHow we turn bro brand into smart brand
WilkinsonHow we made a razoz film without any razor
OasisHow we became iconic
Dulux ValentineHow we made men interested by chosing colors
GranolaHow we imported nonsense in France
Nes By NescaféHow we hacked a anti-young weapon
RenaultHow we made unusual car commercials
Spirits CampaignHow we toasted despite alcohol advertising french laws