RESPECT ZONE
#SOCIAL #ACTIVATION #DIRECT #PR
When it comes to talk with teenagers about the serious consequences of bullying, we're in front a wall. The prefrontal cortex zone of their brain that control the rationale and the decision-making stage won't be mature before 25 yo.
So we've to find something else than an another awarness campaign they won't care about. We've to be more effective by targeting precisely forums where bullying use to happen and playing with something very sensitive to them: their ego...
Selected Works
Nana (Libresse)How we broke menstruation's taboos
Okay (Plenty)How we surpass Facebook post standarts
Fjord By DanoneHow we spread scandinavian's culture on Instagram
Forbidden storiesHow we created an award-winning press organisation
Mountain RidersHow we made an award-winning CO2 free campaign
Respect ZoneHow we fought haters only with cheesy emojies
SamsungHow we made a outter space campaign
Reporters without bordersHow exiled journalists fought for french press freedom
Mountain RidersHow we raised mountain's protection awarness during the summer sales
L.A. FuelHow we turn bro brand into smart brand
WilkinsonHow we made a razoz film without any razor
OasisHow we became iconic
Dulux ValentineHow we made men interested by chosing colors
GranolaHow we imported nonsense in France
Nes By NescaféHow we hacked a anti-young weapon
RenaultHow we made unusual car commercials
Spirits CampaignHow we toasted despite alcohol advertising french laws