RESPECT ZONE

#SOCIAL #ACTIVATION #DIRECT #PR 

When it comes to talk with teenagers about the serious consequences of bullying, we're in front a wall. The prefrontal cortex zone of their brain that control the rationale and the decision-making stage won't be mature before 25 yo. 

So we've to find something else than an another awarness campaign they won't care about. We've to be more effective by targeting precisely forums where bullying use to happen and playing with something very sensitive to them: their ego...

RESPECT ZONE – UNICORNS VS HATERS

Selected Works

Nana (Libresse)How we broke menstruation's taboos

Okay (Plenty)How we surpass Facebook post standarts

Fjord By DanoneHow we spread scandinavian's culture on Instagram

Forbidden storiesHow we created an award-winning press organisation

Mountain RidersHow we made an award-winning CO2 free campaign

Respect ZoneHow we fought haters only with cheesy emojies

SamsungHow we made a outter space campaign

Reporters without bordersHow exiled journalists fought for french press freedom

Mountain RidersHow we raised mountain's protection awarness during the summer sales

L.A. FuelHow we turn bro brand into smart brand

WilkinsonHow we made a razoz film without any razor

OasisHow we became iconic

Dulux ValentineHow we made men interested by chosing colors

GranolaHow we imported nonsense in France

Nes By NescaféHow we hacked a anti-young weapon

RenaultHow we made unusual car commercials

Spirits CampaignHow we toasted despite alcohol advertising french laws